What does Xiaomi do?



Xiaomi is surprisingly new for such a big company. Formed in 2010, it launched its first smartphone in 2011: the Xiaomi Mi 1.

The brand’s Redmi line was started in 2013, with Pocophone following in 2018. The Black Shark sub-brand of gaming phones were also first seen in that year, and while Black Shark and Redmi are technically owned by Xiaomi, both companies strongly down-play the connection.

Xiaomi started selling its phones in Australia in 2014 and in the United Kingdom in 2018. The company sells some smart home products in the US, but no smartphones.uses inventory optimization and flash sales to keep its inventory low.[11][12]

The "MI" in our logo stands for “Mobile Internet”. It also has other meanings, including "Mission Impossible", because Xiaomi faced many challenges that had seemed impossible to defy in our early days.


CAREERS

Xiaomi is focused on being the most user-centric mobile internet company, and we aim to constantly exceed expectations through innovations in software, hardware and services. Many of our employees were initially fans of Mi products, before they decided to join us. Our team is not only passionate about technology, but also relentlessly pursues perfection to break tradition and push boundaries, all just to ensure that our products remain unique and offer an unparalleled user experience.

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